![]() ![]() ![]() “All the values we have, they could not exist if someone, somewhere wasn’t making money,” he said. Hamilton also wanted me to know that “there is a very dangerous philosophy permeating the country that business, and making a profit, is somehow wrong and very bad.” The books are the vitamin-fortified combination of frosted oats and colored marshmallow bits. “If I show you a bowl of cereal and say it tastes good, people won’t buy it. Everyone knows there are no leprechauns chasing rabbits. “I’ve seen cereal commercials with a leprechaun running around chasing a rabbit,” Hamilton said. ![]() He countered with what could be called the Lucky Charms defense. Hamilton bristled when I suggested that, whatever the value of his books, his sales pitch might be a tad misleading. Most of the remaining nine volumes in the set sell for $99.95 apiece, except for one 3,000-page tome that goes for $300. The first book in the NeoThink series - all 1,200 pages of it - sells for $135.50, Hamilton said. To go any deeper requires a significant financial investment. Those sufficiently intrigued (or flattered) by the overture return an enclosed membership certificate, which results in their receiving a 56-page pamphlet that includes hints of the NeoThink information available in Hamilton’s books. It works like this: People receive the 10-page recruitment letter. To be honest, I haven’t read any of Hamilton’s books, which are the bread and butter of Integrated Management Associates. ![]() There’s undoubtedly more to NeoThink than that. “They make you more efficient and focused.” That insight led to development of what he calls the “mini-day system” and the “division of essence.” “Deadlines really enhance one’s productivity,” Hamilton explained. Hamilton said his endeavors, called NeoThink, represent ways his father’s philosophy can be applied to the real world. Wallace was convicted of income tax evasion in 1997. Wallace Ward, a chemist and professional poker player who, Hamilton said, read Ayn Rand’s “Atlas Shrugged” and concocted his own libertarian/objectivist philosophy, dubbed Neo-Tech. Hamilton, 57, runs Integrated Management Associates, which does business as NeoThink and Neo-Tech Publishing, which send out the League and Society letters. “That happens sometimes,” acknowledged Mark Hamilton, who I reached on his cellphone at a coffee shop near his home in Henderson, Nev. The fact that a dead man has been “on our radar for quite some time” also makes one question the veracity of the League’s outreach efforts. Several years ago, I wrote about a near-identical letter making the rounds from what was then called the Society.Ī fresh look seems warranted since they’re once again courting the unwary with promises of free information that, the letter promises, “is not a joke, a gimmick, a hoax, a come-on or a con job,” - which should immediately raise suspicion that it’s all those things. In any case, this wasn’t my first brush with these guys. It’s entirely possible that some people gain valuable tips and insights from the thing. I’m not saying the League is a total scam. “It’s part of human nature to be trusting.” “Gullibility is part of human nature,” Greenspan said. He said that even when it should be obvious something appears too good to be true, people often suppress common sense in favor of believing their good fortune will be the exception. “Lots of people,” answered Stephen Greenspan, a psychologist and author of “Annals of Gullibility: Why We Get Duped and How to Avoid It.” “I don’t mean to brag,” the sender bragged, “but I have all the wealth, power, sex and authority that I will ever need.”Ī snail-mail pitch? That’s so 20 th century. In other words, he was perhaps not the first candidate you’d think of for a secret society touting itself as “the most exclusive, privileged and powerful organization that has ever existed.” The letter was unsigned, but the sender said he or she was “one of the most famous people in the world.” ![]()
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