![]() 6. When we meet with you, we will show up fully prepared - with fresh breath and a can-do attitude. 5.We will make all communications focused and concise. 4.We will provide you with timely, accurate cost estimates - with a minimum of qualification, mumbo-jumbo and cover-our-ass clauses. 3. We will give you candid advice and analysis - tactfully - even when the truth may not be your highest priority. 2. If we don’t know an answer to your question, we will forego the double-talk and just say so. A commitment to all clientsġ. We will give you honest, direct answers to all questions - even to those that may seem irrelevant. ![]() With Red7e, the process of achieving success is fluid, open, informal and collaborative… a rewarding experience (and outcome) for all involved. We eliminate unnecessary steps, over-thinking and big meetings with little outcome. We get to solutions – the big ideas – without a lot of back-and-forth or fits-and-starts. We execute with focus, energy and passion for what we do. Over time, campaigns that reward the audience generate a positive connection and loyalty that transcends the product/service and price paradigm.įinally, Red7e makes the process of advertising easier, enjoyable and more efficient. ![]() but it often fails to inspire, motivate and encourage brand affinity. It is our belief that straight “bullet point” advertising may deliver the optimal, strategically correct, perfectly rational information about a client’s business. Something unexpectedly profound, compelling, sharable. It should deliver a smile, or a gulp, or an insight or a visual delight. The second principle is that an ad should provide its viewer, its audience, with an intellectual or emotional reward for having spent time with it. They cost roughly the same to make and exactly the same in media cost. Why? Because an irresistible, entertaining and relevant ad gets two or three times the number of impressions that an “average” ad does. Red7e considers it professional malpractice for an agency to fail to deploy a strong and compelling creative message. The first is that we believe it is an agency’s fiduciary responsibility to disseminate ads for clients that win the battle for eyeballs, for ears, for attention and memorability. ![]() There are three core principles that drive everything Red7e does. Then as now, Red7e’s primary value to clients in the fresh perspective and creative edge it brings to established brands as well as new ones. ![]() The firm quickly established itself as the premier creative resource in the region, delivering powerful award-winning work for blue chip clients such as Churchill Downs, Woodford Reserve, Baptist Health, Hilliard Lyons, Louisville Slugger Museum and Kentucky Farm Bureau Insurance. With a name like Red7e, with a mantra to be different, to push boundaries and to challenge the tried-and-true, agency leaders thought most clients would come from the ranks of start-ups and renegades. It was created to be more responsive, more engaging, more flexible, more culturally attuned, more easy-going and less structured and costly than most agencies. Red7e was born to be an alternative to the typical, traditional advertising agency. Prior to that the agency was known as Halbleib/Beggs, Inc., which was founded in 1974, by Tom Halbleib. ![]()
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